Tiered, Role-Based Training Approach

One of the biggest gaps I address is the difference between what leadership needs to understand versus what operational staff must execute daily.

Phytosanitary export compliance is not one-size-fits-all.

• Executives and leadership need a high-level understanding of risk, timelines, market access, and regulatory impact on business decisions.

• Managers and supervisors need to understand workflow, accountability, and coordination with USDA, state, and county partners.

• Administrative staff and export coordinators need hands-on, step-by-step knowledge—how to process a phytosanitary certificate, navigate systems like PCIT, prepare for inspections, and avoid common errors that delay shipments.

Most organizations don’t have the time or capacity to break this down internally—and that’s where inefficiencies and costly mistakes happen.

I design and deliver tiered, role-specific training that ensures:

• Leadership gains clarity without getting lost in technical details

• Operational teams gain confidence in execution

• Everyone understands how their role connects to the export process as a whole

This approach results in:

• Fewer certification errors

• Faster shipment turnaround

• Stronger compliance with importing country requirements

• Reduced reliance on already overextended regulatory staff

“I don’t just train organizations—I train the right people at the right level, so your export process actually works.” - Tess A. Watkins, Founder -TradeUP Global AgriTrade Consulting, LLC